Tegenwoordig vind je in steeds meer dorpen en steden 1 of meer sportscholen. Dat komt omdat mensen het belangrijk vinden om gezond te leven. Daar hoort ook meer bewegen bij en dan is naar de sportschool gaan de makkelijkste oplossing. Wil je een sportschool beginnen, dan is het belangrijk om hier vooraf goed over na te denken. Allereerst is het natuurlijk belangrijk om uit te zoeken of er behoefte is aan een sportschool. Als er al een dergelijke voorziening is, dan moet je je afvragen of er ruimte is voor een tweede. Je moet je dan ook weten te onderscheiden van de concurrenten.

De juiste toestellen

Bij het inrichten van je sportschool moet je je natuurlijk afvragen welke toestellen en andere attributen je gaat inkopen. Loopbanden, crosstrainers en hometrainers vragen een linke investering. Daarnaast moeten er mogelijkheden zijn voor krachttraining. Bedenk daarbij ook op welke doelgroep je je gaat richten. Wil je een sportschool zijn voor mensen die fanatiek willen trainen of voor ‘de gewone bezoeker’ die als belangrijkste reden heeft te bewegen en de conditie op peil te houden.

Voedingssupplementen aanbieden

Je kunt in je sportschool voedingssupplementen aanbieden zoals eiwitshakes en eiwitpoeder. Die kun je bestellen bij de SportvoedingWebshop. Bezoekers kunnen dan voordat ze gaan trainen of na afloop hun proteïnes aanvullen zodat hun lichaam sneller herstelt van een training. Ook hier is het weer belangrijk om te weten wat je doelgroep is. Sport supplementen worden vooral gebruikt door mensen die bewust met hun lichaam bezig zijn en nauwgezet hun trainingen afwerken. Een 60-plusser die twee keer per week een uurtje komt trainen zal niet zo snel naar een proteïne shake grijpen, tenzij je je leden ervan kunt overtuigen dat zo’n shake niet alleen gezond maar ook heel lekker kan zijn.

Buitensporters lokken

Er zijn ook mensen die het liefst buiten trainen. De hardlopers die met een running belt hun vaste rondje lopen bijvoorbeeld. Maar in de winter is buiten trainen niet zo heel fijn. Als er sneeuw ligt dan is buiten hardlopen soms niet mogelijk. Deze doelgroep kun je bijvoorbeeld proberen binnen te halen met een speciale actie in de wintermaanden. Zijn ze eenmaal lid dan blijven ze vaak hangen, want ook in de regen is buiten trainen geen pretje en dan staan ze misschien liever bij jou op de loopband of doen een training op de fiets of de crosstrainer.

De financiering

Voordat je een sportschool start of overneemt moet je goed nadenken over de financiering. Bij een overname hoef je misschien wat minder te financieren omdat de sportschool al is ingericht. Ga je starten dan kunnen er flinke kosten bij komen kijken. Bedenk dat je voor een lening bij de bank een deugdelijk businessplan moet kunnen overleggen. Hierin moet je ook een prognose opnemen voor de te verwachten omzet en winst voor de komende jaren. De bank wil immers garanties dat je de lening ook kunt terugbetalen.

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